Let’s talk about one of the most impactful tools of the RideAmigos platform: Incentives. We’ll take a look at some examples of what organizations have been doing to reward their users.
First off, let’s go over a couple of items that we’ve learned from customers running incentive programs:
- The majority of incentives are either monthly or quarterly. This allows users to keep engaged rather than logging for a couple of months, then forgetting about their progress.
- For incentives that offer cash or a large reward to everyone who completes the criteria, it is best to base it off of days logged, rather than trips. This makes it easier for an office manager or incentive manager to monitor the accuracy of data and does not allow a user to just spam trip logs.
Now let’s take a look at some standard incentive examples that can be run:
Incentive Example #1:
Name: Earn a Free Bike!
Time Frame: Yearly
Criteria: 80 Bike Days
Description:
- Receive $600 to choose a new bike at a local shop. You get it right away!
- Log 80 bike commutes in one year to earn the bike.
- If an earn-a-bike participant doesn’t complete 60 bike days or leaves the company before this period is completed, the cost will be owed to Sonos.
- NOTE: You CANNOT enroll in the $2 daily incentive at the same time.
Incentive Example #2
Name: Earn $2 Daily!
Time Frame: Quarterly
Criteria: 80 Bike Days
Description:
- Earn $2 cash each day you log your walk, bike, skateboard, carpool or motorcycle commute.
- Your $2 per day benefit accrual will be added to your paycheck at the end of the quarter. A PTO raffle will be held monthly – log ten days to be entered.
- Earn-a-Bike participants are NOT eligible to enroll in this incentive at the same time.
These two incentives are offered by the same Employer. This is a really good example of two different ways to get your employees out of their car and free up some of those super expensive parking spaces, or not have to create more. With an average parking space costing $1,500 or more, offering $600 for a bicycle or $528 throughout the year for alternative modes of transportation still saves the company money. In addition, any employees taking part in the cycling, walking, or skateboarding options will likely improve their personal health, which inevitably leads to lower health care costs, less sick days, and higher productivity.
Incentive Example #3
Name: June TDM Incentive – Level 1
Reward: 65 dollars
Time Frame: Monthly
Criteria: 36 trips
Description:
- For TDM participants all but four days of the month. To qualify for reimbursement, the qualifying mode of transportation must constitute the majority of the commute (at least 75%).
Incentive Example #4
Name: June TDM Incentive – Level 2
Reward: 30 dollars
Time Frame: Monthly
Criteria: 20 trips
Description:
- For TDM Level 2 participants (at least 10 days per month). To qualify for reimbursement the qualifying mode of transportation must constitute the majority of the commute (at least 75%).
The previous two incentives work as a program together. This allows users who aren’t necessarily able to take alternative modes every day to still work towards a reward, even though it is a lesser amount.