This email template may be used to introduce RideAmigos to your users.  This is a recommendation only.  Feel free to use the language as is, or adapt it for your specific launch plan.

Email

I am excited to invite you to explore a new resource that will make your daily commute easier and allow you to earn rewards for doing so. [Insert name of site/hyperlink] will enable you to:

  • Discover alternatives to driving alone to work, like finding a carpool buddy, a new bike route, transit options, or even a vanpool.
  • Track your carpool, transit, and active commute trips, showing you your impact such as CO2 reduction, calories burned, money saved, and more.
  • Earn rewards and compete with your colleagues.

And to have an all-around better day starting with your morning commute!

To get started using the tool, just click [here], register with your email and password, and set up your commute details to learn more about your options.  [Optional: Be one of the first 50 users to log-in and explore your commuting options and you’ll be entered to win awesome prizes!]

For additional assistance getting started you can access the in-app FAQ [link to YourSite.com/#/#!m=faqs] or user documentation.

This tool is brought to you by the [insert department here], please contact us with any questions or concerns, and look out for announcements about prizes and events coming soon!
All the best,