Let’s talk about one of the most impactful tools of the RideAmigos platform: Incentives. We’ll take a look at some examples of what organizations have been doing to reward their users.
First off, let’s go over a couple items that we’ve learned from customers running incentive programs:
- The majority of incentives are either monthly or quarterly. This allows users to keep engaged rather than logging for a couple of months, then forgetting about their progress.
- For incentives that offer cash or a large reward to everyone who completes the criteria, it is best to base it off of days logged, rather than trips. This makes it easier for an office manager or incentive manager to monitor accuracy of data and does not allow a user to just spam trip logs.
Now let’s take a look at some standard incentive examples that can be run:
Incentive Example #1:
Name: Earn a Free Bike!
Time Frame: Yearly
Criteria: 80 Bike Days
- Receive $600 to choose a new bike at a local shop. You get it right away!
- Log 80 bike commutes in one year to earn the bike.
- If an earn-a-bike participant doesn’t complete 60 bike days or leaves the company before this period is completed, the cost will be owed to Sonos.
- NOTE: You CANNOT enroll in the $2 daily incentive at the same time.
These two incentives are offered by the same Employer. This is a really good example of two differing ways to get your employees out of their car and free up some of those super expensive parking spaces, or not have to create more. With an average parking space costing $1,500 or more, offering $600 for a bicycle or $528 throughout the year for alternative modes of transportation still saves the company money. In addition, any employees taking part in the cycling, walking, or skateboarding options will likely improve their personal health, which inevitably leads to lower health care costs, less sick days, and higher productivity.
Incentive Example #3
Name: June TDM Incentive – Level 1
Reward: 65 dollars
Time Frame: Monthly
Criteria: 36 trips
- For TDM participants all but four days of the month. To qualify for reimbursement, the qualifying mode of transportation must constitute the majority of the commute (at least 75%).
The previous two incentives work as a program together. This allows users who aren’t necessarily able to take alternative modes every day to still work towards a reward, even though it is a lesser amount.